From Taking your BATNA to the next level; putting Principle Negotiation to work; Essential Negotiation Skills for Sales Professionals; and more - Negotiation Principles helps you to apply negotiation strategies while learning creative bargaining techniques.

Through the use of case studies, you can actively engage in applying learned concepts, objectives, and knowledge to hypothetical situations by using critical and higher-order thinking skills to answer tough questions. 

Working together towards conflict resolution on the job and at home.

Discover how relationships can help you negotiate even the most difficult conversations. 

When disputes arise in business and personal relationships, it's easy to avoid conflict to save the relationship. Nevertheless, it is possible to turn tense disputes into productive negotiations and maintain strong relationships.

Creative deal-making can help you build a foundation of trust and cooperation - and avoid conflict and chaos - in negotiations.

While speedy deal making may seem efficient, remember that any time saved during contract negotiation may be more than offset by the time you'll spend renegotiating the deal.

Essential negotiation skills for sales professionals include:

Adjusting expectations

Making offers more appealing

Closing sales negotiations faster

The instant endowment effect - to avoid the natural tendency to overvalue (and underprice)

Multiple Equivalent Simultaneous Offers (MESOs) - to give negotiators the choices they desire without sending them into decision paralysis

Shut down moves - to cut off competition and turn a competitive bidding auction into a negotiation with your firm only.

Elevate your negotiation skills by learning various negotiation strategies and concepts to help your clients reach a better settlement when real property and mortgage financing are present.